Dec 12 16

5 Tips for a Rental Ad That Gets the Right Tenant

5 tips for a rental ad that gets the right tenants.

Finding that perfect tenant can sometimes feel like finding a diamond in the rough. We all know someone with a horror story or two of a rental situation gone wrong. So needless to say, we’d rather avoid any situation that might resemble any those. Reducing that risk all comes down to a few important factors when placing up your rental ad, as well as during the screening process.

Use these five tips when creating your rental ad to help you steer clear of any nightmare potentials and land you that perfect tenant.

Use Good Quality Photos

When advertising your apartment, having good quality photos will influence the first impressions about your rental space. If the photos are poor quality and not very good, they can automatically deter potential tenants from applying. When you use good photos you can attract more interest, while setting a respectable and professional impression.

Be Accurate and Up Front

Being a good landlord means being professional, courteous, and also up front about any issues. When it comes to screening, it’s always best to be honest with potential tenants. If there isn’t parking, say so. If the nearest subway stop is 10 km away, don’t say it’s near transit. By being honest right from the get-go with your potential tenants, you won’t waste your time (or theirs) showing the apartment to people who aren’t a good fit. There is someone out there who bikes to work or works from home so transit is not an issue. Appeal to that person, don’t fudge the truth to appeal to someone else.

If these issues are fixable, take care of them before putting up the listing to attract the right tenant and maximize the rental value of the unit.  

Use Professional Language

Always use a professional tone and language when creating the write-up for your advertisement. Avoid using any slang, or delving into any unnecessary details about your life, home, or situation. Anything that’s doesn’t involve direct details about the rental property – leave it out of the ad. In addition to using quality photos, using professional language will increase your chances of attracting professional and respectable tenants.

Many apartment hunters search by keywords, so if your apartment is buzzworthy, use the right vocabulary. Spotlight the great features of your rental, like washer/dryer in unit, spacious, 5-minute walk to U of T, updated kitchen, parking included, den etc.

Be Very Clear About Your Expectations

When you create your ad, be very clear about what you expect from a tenant. Whether it’s no smoking, no pets, or if you’re only looking for a single occupant, whatever it is, be clear about your requirements and expectations. Once again, don’t waste your time or theirs, and you’ll find the right tenant.

Treat it as a Business

Treat this as you would a business and always remember to maintain a professional attitude towards this role. If you treat your tenants with a level of professionalism and respect, the chances are much greater that they will treat your property with the same level of respect as well.

Need a little help searching for the right tenant? Just give Simplified Rentals a call. As a leading property management company in Toronto, we take care of everything so you can focus on the short- and long-term return of your real estate investment, not the day-to-day stresses.

Aug 29 16

3 Important Exterior Maintenance Tasks for Landlords

A well-groomed front door of a house

As more baby boomers trade in the maintenance of their house for an all-in-one easy packaged apartment, and as more young professionals fall out of the affordable reach for buying property, rentals and apartments are becoming more favourable than ever. But with that popularity also comes more potential competition. If you’re a landlord, an increase of competition means you’ve got to keep your rental property in tiptop shape. Sure, there are the run-of-the-mill obvious things, like making sure everything works properly, but sometimes you’ve got to look with a fresh set of eyes at the finer details. After all, it’s often these details that can make or break how easily you can get tenants at your desired rental rate.

Here are three exterior maintenance tasks that are important if you want to beat out that competition and get the tenants rolling in.

The Landscape

The first impressions of your property are crucial. And that’s why you need to start at the front of your property before even stepping inside. Your landscape – whether it’s a simple lawn, paved interlock, or garden – is what prospective tenants see first, and therefore, judge first. So depending on the state of it, they’ve already developed either a positive or negative impression before entering the apartment.

So no matter what you have in the front of your home, keep it clean, trimmed, pruned, weeded and shovelled. If it’s a concrete slab, try adding some potted flowers near your entranceway and stairs to give a touch of aesthetic appeal.

The Exterior

For the exterior of your property, porch and front door – if you have peeling paint, or dirt and grim lingering on them, get yourself a good power hose or a few cans of paint. Giving the exterior of your property a thorough wash, or even a few coats of fresh paint to your porch and front door can work absolute wonders for revamping the exterior of your property.

Hide Garbage Bins

If there’s one thing you can do to remove an almost guaranteed negative first impression, it’s removing any garbage bins that are located in the front of your property. Sure, they may be oversized and awkward to really fit anywhere else, but try to keep them to the side and out of view, at least during showings. You may even consider constructing an inexpensive enclosure so that you can keep them hidden. Garbage bins are never an item you want to have laying around for any prospective tenants to get a waft of.

Competition can be fierce for many landlords looking to keep their properties occupied. First impressions are vital for tenants, so follow these tips to get the exterior of your property in tiptop shape to ensure that the first impression is a great one.

If you prefer the hands-off approach, Simplified Rentals can handle it all. As a leading Toronto property management company, we take care of maintenance and other essential tasks to help attract desirable tenants.